| (3 cr.) This course allows students to integrate the
knowledge they acquired in the IB core courses
into a comprehensive country market-entry project.
This includes country assessment, marketing,
finance and management dimensions, and sensitivity
analysis of the impact of a current event on the
recommendations. Participants also discuss how the
firm's global strategy affects its operations.
This course compels students to think beyond the
confines of the home country and to consider the
ramifications of offering their product/service in
a host country.
Prerequisite: IB 313, IB 320, IB 335, IB 352; Every Year, Spring |
